It’s been a while since our last post, but purposefully so. Back in January we received a lot of great feedback from our initial beta analytics customers – and we thank you for that. Based on that feedback, we immediately began development of our content targeting product, SmarthThreads, in what the industry likes to call Stealth Mode. Why?

Traditional website evaluation methodologies use Web analytics to determine what is “working” and then use a Content Management system to manually identify, tag, and deliver the content websites think consumers want. Tagging content is a manual process and fraught with user error, which is why content is often miscategorized. New types of analytics and tagging technologies are required to dramatically improve this process by analyzing a websites content at the most granular level, the subject level, and providing those websites with new views of how their content performs in comparison with their industry.

For example, we determined for one of our clients in the radio business that three photos of hot celebrities posted and linked in their morning show blog were representing 45% of their page views during a 3 day period in comparison to their other radio station websites – this content could have been immediately leveraged across their other properties with similar genre and customer focus to improve page view performance. Website owners don’t know they are missing valuable content or products if they have no way to measure it in comparison to a broader, more standardized set of measures.

So while our semantic analytics continue to help our customers determine hot content (subjects) they should be featuring on their website, we wanted to take the next step and help them automate the process of acquiring, organizing, and presenting their best content to their visitors. SmartThreads has been in beta testing with some our premier customers, and we continue to improve on our initial results (measured by Page Views per Visit and Click Through Rates) by incorporating more and more of our subject level measures into the content targeting system.

We also moved office locations during the month of April and are really enjoying the new space and 18th floor patio overlooking Hotlanta. Luckily for us our neighbors happen to be in the wine business – nothing like a wine tasting with a view. We titled this photo taken from our patio, “Atlanta in a glass”.

Atlanta in a Glass

We look forward to more frequent updates as our targeting product goes into full scale Beta.

Tags: Content Recommendations, Content Targeting

Written by: Josh Hofmann